LoaferJama is a boho chic lifestyle store selling trendy and comfortable clothes, stylish accessories, home furnishings, and art & collectibles. The label's products capture the essence of India's vibrant past, and its chaotic present.
LoaferJama is a sisterhood pact between three women from the highlands of Uttarakhand, India - whose current avatars encompass being a kindergarten teacher and army wife, a development specialist and mother to twin toddlers, and a young aspiring social worker headed off for her masters and aspiring to work in the villages of India.
LoaferJama, in Hindi, means "clothes for the free spirited”, which defines the studio and its essence of boho chic styling using natural fabrics. The studio, located in a village in the heart of India's capital, New Delhi, came into creation very recently in Feb 2016.
LoaferJama clothes are a mix of Indian and western silhouettes in natural fabrics, with emphasis on light, summery fabrics like cotton, jute, malmal and khadi, in bold colours, weaves, and dyes. The fabric used, has been curated through travels and living across different states of India.
Working with natural fabrics and artisans reenergizes the LoaferJama team as they aspire to capture the soul of India into their designs. The label’s products capture the essence of India’s vibrant past, and its chaotic present. The aim is to make ageless, fun clothes that will never let you be invisible!
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LoaferJama, MD61, Eldeco Mansionz,
Sohna Road, Sector 48, Gurgaon, Haryana IN 122001
Ph: 0124 4253362 9am-6pm, Mon-Sat